Marking our tenth consecutive year, Ford Motor Company is proud to partner with ESSENCE® as the official vehicle sponsor of the world’s largest African American cultural event. Celebrating the spirit of sisterhood, ESSENCE Festival remains the premier destination for creating unforgettable memories. Each year this celebration of empowerment, family and music provides Ford an opportunity to demonstrate our go further brand promise, showcase our latest vehicle lineup and interact authentically with consumers.

Uplifting and supporting your fellow sister in her journey to become her best self exemplifies what Ford is all about. This year we have exponentially raised the bar with a series of new initiatives and returning favorites. In addition to an all-new booth activation, highlights include Ford Warriors in Pink, Ford Credit and Sirius XM partnerships, our Ford super lounge at the Super Dome featuring chart-topping artist performances, test drives in the latest lineup of Ford vehicles, and a new vehicle giveaway at the festival.

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit​​ 

Ford Communications contact:

Gina Torres-Dukes, (646) 789-6270


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