EMPOWERING THE STRENGTH IN BEAUTIFUL

Empowering the Strength in Beautiful

For over 10 years, My Black Is Beautiful (MBIB) has celebrated the beauty and power of Black women. Created by Black women and inspired by black excellence, MBIB has empowered three million women to celebrate their beauty both inside and out.

MBIB continues our legacy of providing Black women a unique space for inspiration, creativity, growth, and conversation. P&G’s commitment to touch and celebrate the lives of African American women through the MBIB platform is more than just a hashtag. It’s a way of life. To continue the celebration of Black beauty, MBIB will treat attendees to hair styling, skin consultations, photo opportunities, MBIB swag and more.

 Highlights from this year’s MBIB experience include:

Two hosted ESSENCE® Beauty and Style Expo moments, with conversations surrounding black hair and skincare needs. Through these moments, we will celebrate the expressive versatility of Black beauty with the help of our partner brands: Pantene, Herbal Essences, Aussie, and Olay. My Black Is Beautiful will also host a special conversation as part of the Woke Wonderland series. The special presentation will focus on honoring Black women who are working diligently to affect positive change on the way the world views the power and beauty of the African American community.

#MBIB

#MyBlackIsBeautiful

#StrongIsBeautiful

#Ageless

“DURING THIS TIME WHERE WE KNOW THAT AFRICAN -AMERICAN WOMEN ARE TAKING ON MORE LEADERSHIP ROLES AND WORKING TO SHAPE A BETTER TOMORROW FOR OUR COMMUNITY, WE ARE EXCITED TO BE A PART OF CELEBRATING THEIR TALENTS, BEAUTY AND EFFORTS AT THIS YEAR’S ESSENCE FESTIVAL,`` SAID VERNA COLEMAN-HAGLER, BRAND MANAGER OF MY BLACK IS BEAUTIFUL. “THIS WILL BE MY BLACK IS BEAUTIFUL’S FIRST YEAR HOSTING A SEGMENT AS PART OF THE EMPOWERMENT SERIES AND WE LOOK FORWARD TO THE OPPORTUNITY TO GROW WITH OUR COMMUNITY AND TAKE A DEEPER LOOK AT ALL FACETS OF BLACK BEAUTY.”