29

Jun 2017

Media Advisory

OPENING PRESS CONFERENCE KICKS OFF THE

2017 ESSENCE Festival® PRESENTED BY COCA-COLA

 JUNE 30-JULY 2, NEW ORLEANS, LA

WHAT:           

ESSENCE, the number one media company dedicated to African-American women, will officially kick off the 2017 ESSENCE Festival® presented by Coca-Cola in
New Orleans on June 30 during the ESSENCE Festival® Opening Press Conference.

WHO:             

Emcee: Roy Wood Jr.

Michelle Ebanks, President, ESSENCE

Vanessa K. De Luca, Editor-in-Chief, ESSENCE

Joy Profet, General Manager, ESSENCE

Staci Hallmon, VP Sales, ESSENCE

Mitch Landrieu, Mayor, City of New Orleans

Philip Sithole, Durban Tourism Head

DJ Mike Swift of 106.1 FM and 102.9 FM.

With representatives from the following ESSENCE Festival® sponsors:

  • Raquel Mason, Coca-Cola, Vice-President of Multicultural Marketing and Flavor Brands
  • Corey Anthony, AT&T, Senior Vice President of Human Resources and Chief Diversity Officer
  • Raj Register, Ford Motor Company, Multicultural Communications Manager
  • Angie Blissett, McDonald’s USA, Marketing Manager
  • Tracie Haywood, State Farm, Sponsorship Marketing Analyst
  • Regine Moore, Walmart, Sr. Manager of Multicultural Media

WHEN:           

Friday, June 30, 2017

Press Check-in: 9:15 AM

Press Conference: 10:00 AM

 

WHERE:         

Ernest N. Morial Convention Center, Rivergate Room

900 Convention Center Blvd., New Orleans, LA 70130

 

CAPTION:       

ESSENCE® kicks off the 2017 ESSENCE Festival® presented by Coca-Cola Weekend during Opening Press Conference on June 30, 2017 at the Ernest N. Morial Convention Center in New Orleans.

 

CONTACTS:    

Dana Baxter, ESSENCE 212-522-1634 (dbaxter@essence.com)
Glenda McKinley, GMc+Co., Inc. 504-616-1398 (glenda@gmcadvertising.com)