The State Farm® Financial Dreams activation empowers African American women to declare their greatest financial aspirations with tips and resources to work toward achieving them. State Farm will inspire festival attendees to live their best lives by helping to celebrate, plan and secure their futures. At the main experience in the convention center, attendees will take part in the Financial Dreams touchscreen video station, where they will pick a financial goal that speaks to their personal ambitions. Whether it’s owning a home, buying a car or going to college, attendees will declare their dreams through a mini video and share it on the back-wall LED screens. Once completed, participants will walk through the space to enjoy additional interactives, such as the financial quiz, budgeting exercise and one-on-one sessions with onsite State Farm agents. Participants can also relax on comfy couches and charge devices. There will be giveaways including a premium bag,
along with an opportunity to meet celebrities. The Path to Power space will encourage attendees to take part in financial conversations with State Farm agents. Participants will receive information and tools to help turn their financial dreams into a reality. Between concerts on the main stage, State Farm will feature men and women with unique aspirations on the Financial Dreams Dating Game. Local contestants will share their goals and State Farm agents will give their best pitches to fulfill the dreams and secure dates! State Farm will showcase continued commitment to helping people achieve financial well-being.