The Color Full Lives activation aims to empower African American women with financial confidence. State Farm® will continue to inspire them to Live Vibrantly , helping them envision, plan, and celebrate their most vivid dreams.In our seventh year, State Farm is proud to serve as a major sponsor of the 2017 Essence Festival® in New Orleans, June 30–July 2. State Farm welcomes attendees to discover their true hue and identify their financial strengths.
As the main experience in the convention center, attendees will take our Color Full Personality Quiz to receive one of five color bands, each representing a true hue. Once completed, participants will walk through the space unlocking content and interactives.
Five areas within the space will introduce attendees to different aspects of the Color Full Lives that African American women lead. From providing career advice and home hacks to travel savings and shopping tips, the Color Full Lives booth will help Essence fans continue to live their most vibrant lives.
There will be prizes and giveaways on all three days, including our
Color Full Lives tote bags, along with an opportunity to meet celebrities Anthony Anderson (ABC’s Black-ish ), Issa Rae & Jay Ellis (HBO’s Insecure ), and David & Tamela Mann (TV One’s The Manns ).
Kiosks in the State Farm Path to Power booth will encourage attendees to speak their goals into a microphone and watch as their words are transformed into colorful works of art. The celebrity duos featured in the main experience will join a State Farm agent on our Path to Power financial panels to share tips and advice on the journey to living a good life full of rich experiences.
Between concerts on the main stage, State Farm will present fun “financial IQ” Q&As to shine a humorous light on how much (or how little) the average consumer knows about finance. Will these conversations result in helping realize a dream or two?
With these main-stage moments, our talent will highlight the dedication State Farm has to advancing financial well-being.