Black is Beautiful. Period.

P&G’s My Black is Beautiful will celebrate with hairstyling, skin consultations and MBIB swag! We also have something for the fellas too!


Celebrate the power of sisterhood while indulging in pampering treatments and products from your favorite Unilever beauty & grooming brands.

AVEENO®. Get Skin Happy®

Visit the AVEENO booth at the Beauty Carnival to experience relaxing hand massages, exclusive swag bags, AVEENO samples and an insta-worthy photo experience!


It’s curly, it’s complicated, it’s fun, and we get it!

Stop by the DevaCurl experience for professional advice on your curl journey and first access to our latest products.

Visit Estée Lauder Beauty Arcade

Join Estée Lauder and surprise guests in the Beauty Arcade. Experience Foundation Matching, Touch-ups, Games & Prizes.


Get Styled and Inspired with Palmer’s®

Join us in NOLA for beauty consultations, tips and giveaways from Palmer’s Squad of hair stylists and beauty influencers.

Come Show Your Slay & Celebrate Hair History with SheaMoisture!

SheaMoisture celebrates Essence Festival’s 25th year by highlighting the extraordinary history and evolution of our hair. The brand is partnering with House of Hair to present “Slay Through the Years” and “House of Hair”, two unique experiential destinations at NOLA during Essence Fest. (new copy)

Carol's Daughter