Carol's Daughter Introduces ``True To Your Roots“

Join Carol’s Daughter at the 2019 Essence Festival to celebrate being True to Your Roots, via a customized experience dedicated to the mother-daughter connection and how it informs our lifelong relationship with hair, passed from one generation to the next.

Our recently launched True to Your Roots campaign heralds female empowerment; for Founder Lisa Price, her mother was the driving force that encouraged her to not only embrace her natural curls, but to ultimately create Carol’s Daughter.

Learn more about Carol’s Daughter and True to Your Roots in person at our Essence Festival booth, where we’ll be sharing hair care tips, highlighting coveted product lines including Coco Crème, Black Vanilla and Hair Milk, and offering a chance for you to win a free

mother-daughter trip to discover your roots!

A pioneer in natural hair care, Carol’s Daughter started with homemade recipes in a Brooklyn kitchen. Today, the beloved brand is recognized around the world. Every product is made with love by Carol’s Daughter, because love is what makes us all glow. Share what staying #TruetoYourRoots means to you by following @CarolsDaughter on Instagram and Youtube, and by visiting