Created by a group of visionary women, P&G’s My Black is Beautiful (MBIB) has been committed to inspiring, empowering and celebrating Black women for over more than a decade. Today, MBIB is not only leading the charge to change the negative perceptions of Black beauty but also strives to drive change in the way that people relate to the Black experience. We stand firm in our commitment to champion all that is beautiful about Black beauty and culture. Simply put, MBIB is on a mission to redefine what it means to be Black.
At this year’s Essence Festival, MBIB will continue our legacy by providing Black women and men a unique space for inspiration, growth and honest dialogue. As we commemorate the beauty of “us”, we are treating attendees to hair styling, skin consultations, photo opportunities, MBIB swag, product giveaways and more – all weekend long. Join MBIB as we declare what Black truly is: beautiful. No asterisk. No questions. No quotations. Period.
Highlights from this year’s MBIB experience include:
Two hosted ESSENCE® Beauty and Style Expo moments, with conversations surrounding fearlessness, confidence, Black hair, skin and for the first time, entertaining dialogue around men’s skincare regimens. Through these moments, we will celebrate the expressive versatility of Black beauty & culture with the help of our partner brands: Gold Series from Pantene, Head & Shoulders Royal Oils, Old Spice, and Olay.