The Golden Arches provides opportunities to help up-and-comers boss up with inspiring events throughout the weekend 

WHAT: McDonald’s returns to New Orleans for the 25th Essence Festival and is 

bringing its new Black & Positively Golden movement to help entrepreneurs make their dreams reality by providing opportunities where they can learn how to create generational wealth and contribute to economic development in their communities. McDonald’s Black & Positively Golden activities during Essence Festival are part of its ongoing commitment to shine a light on Black excellence through empowerment, entrepreneurship and education. 

The (em)power-packed weekend comes to life with several inspiring events, including the signature McDonald’s Entrepreneurship Panel moderated by actress/businesswoman La La Anthony; energizing musical performances by R&B songstress Jazmine Sullivan and gospel powerhouse Kierra Sheard; McDonald’s Black & Positively Golden Late Night Party – the official Essence After Party – featuring actor Luke James, DJ B-Hen, DJ Rashida and more; and two, $10,000 Black & Positively Golden HBCU Scholarship presentations with actor/host Terrence J , who also serves as the National Ambassador for McDonald’s scholarship partner, Thurgood Marshall College Fund. 

See the following for more info on video/photo capture and potential 1:1 interview opportunities. Note: All press must RVSP by 3pm Friday, July 5, 2019, in order to cover one or more events. Interviews are limited. Requests for interviews must be approved by Burrell Communications prior to your on-site arrival. 

Event #1: McDonald’s Entrepreneurship Panel

Saturday, July 6 Black & Positively Golden Booth Experience, Morial Convention Center Press Interviews: 11:00a – 11:45a (Convention Center, Room 229) Panel Discussion & Photo/Video Capture: 12p – 1p (McDonald’s Booth) 

Acclaimed actress La La Anthony will lead an in-depth discussion with three rising moguls and two McDonald’s franchisees, who will share insights on how to start, sustain and grow your business. Panel talent includes: 

Event #2: Empowering Musical Performances 

Black & Positively Golden Booth Experience, Morial Convention Center 

Event #3: McDonald’s Black & Positively Golden Late Night Party – the Official 

Essence After Party Saturday, July 6 Club XLIV, Champions Square Event Time (Photo/Video Capture): 10pm – 2am 

Appearances by: Actor Luke James and MORE! Sounds by: DJ B-Hen & DJ Rashida 

Event #4: Black & Positively Golden Scholarship Presentation 

Sunday, July 7 Mercedes-Benz Superdome Interviews: 1p – 2p (by phone only) Presentation: 7:30p – 7:50p (Exact time contingent upon concert run of show) 

McDonald’s, alongside actor/host and HBCU alum Terrence J, will award two, $10,000 Black & Positively Golden Scholarships to well-deserving HBCU students — Jordyn Allen and Jaiden Boyce – in partnership with Thurgood Marshall College Fund. 

BACKGROUND: McDonald’s Black & Positively Golden is an ongoing movement designed 

to uplift African American communities and inspire excellence through empowerment, entrepreneurship and education, by focusing on stories of truth, power and pride. For more information, visit Join in and follow @WeAreGolden on Instagram and use #blackandpositivelygolden on all social platforms. 

CONTACTS: Paris Ivory-Taylor, Burrell Communications, 773-459-1245, 

Bria Purdiman, Burrell Communications, 312-890-8383, 

About McDonald’s McDonald’s serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit, or follow us on Instagram at @WeAreGolden and Facebook To learn more about the Black & Positively Golden initiative, visit