ESSENCE AND COCA-COLA® LAUNCH “IF NOT FOR MY GIRLS” CAMPAIGN LETOYA LUCKETT, KERI HILSON AND EUDOXIE BRIDGES SHARE THEIR POWERFUL STORY OF FRIENDSHIP AND SISTERHOOD IN CAMPAIGN’S DYNAMIC WEB SERIES LAUNCHING ON JUNE 15TH
July 5, 2019 (New York, N.Y.)—ESSENCE, the number one media, technology and commerce company dedicated to Black women, and Coca-Cola® have partnered to launch an inspiring campaign highlighting the power of friendship and sisterhood entitled, If Not For My Girls. The multi-platform campaign will feature real-life friends LeToya Luckett, Keri Hilson and Eudoxie Bridges—who will share how their own incredible bond helped to serve as a strong foundation in each of their lives.
The campaign kicks off with a four-part video series that will live on ESSENCE’s Facebook Watch platform. Throughout the series, viewers will see real-life friends from all walks of life who will engage in celebratory and uplifting conversations about the power of friendship between Black women. They will touch upon a range of topics including: the support of friends in times of need; coaching you when preparing for a new job or business opportunity; and more. ESSENCE is excited to partner with Coca-Cola® on this initiative, as the brand has always been a part of special moments of connection among friends and family.
In addition to the web series, the campaign is featured in the July/August issue of ESSENCE and will be touted across the brand’s social platforms.
For more on this campaign, visit ESSENCE.com.
About Essence Communications Inc.
Essence Communications is the number one media, technology and commerce company dedicated to Black women and inspires a global audience of more than 24 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent African-American owned company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of people of color.
Sheila Harris, ESSENCE