THE 25TH ANNIVERSARY ESSENCE FESTIVAL® BRINGS THE 90’s HEAT WITH SPECIAL PERFORMANCES OF THE HOTTEST ALBUMS CELEBRATING 25 YEARS
Never-Seen-Before Original Artist-Curated Sets Highlight 90’s Albums That Changed the Game
Night-by-Night Performance Line Up Unveiled
July 4-7 in New Orleans, LA
APRIL 9, 2019 (New York, N.Y.) — The ESSENCE Festival® presented by Coca-Cola, the world’s largest cultural, entertainment and empowerment experience and largest celebration of global Black culture, is set to bring the 90’s heat with special performances that celebrate the 25th anniversary of some of the top albums of the decade. The Festival also just announced the official night-by-night performance line up for its concert series taking place July 5th, 6th and 7th at the Louisiana Superdome in New Orleans.
With hits that remain timeless, the 90’s era of R&B and hip-hop music significantly impacted our global culture – setting musical trends and a standard of excellence that made space for artists to thrive as creators, visionaries and entrepreneurs. By spotlighting some of the era’s most forward-looking, game-changing albums that are also celebrating their 25th anniversaries, the celebration will reach beyond nostalgia to new school—with special performances to elevate the groundbreaking sounds that continue to influence the most popular, chart-topping artists of today.
“We are celebrating our 25th anniversary with an extraordinary, multigenerational, cultural celebration featuring nearly 100 Black artists who know that the ESSENCE Festival is ‘home,’” said Michelle Ebanks, CEO of ESSENCE Communications. “Through an imaginative slate of 25th anniversary curations and a fresh take on our night-by-night line-up, this year’s milestone Festival will creatively represent some of our culture’s most important and influential bodies of work – past, present and future. We are excited to place the spotlight on the music that captivated and inspired our global communities—all reimagined exclusively for the ‘only-at-ESSENCE’ Festival stages.”
Each “25th” set will be curated and performed by the original artists, including Mary J. Blige’s My Life, Nas’ Illmatic, Brandy’s Brandy, Scarface’s Diary, Big Daddy Kane’s Daddy’s Home,
Da Brat’s Funkdafied, Slick Rick’s Behind Bars and Brownstone’s From the Bottom Up.
- Kicking off Friday night are marquee performances from some of music’s biggest acts including Missy Elliott, RBRM (Ronnie, Bobby, Ricky, Mike) and more; opening night will also include a 25th anniversary set presented by Doug E. Fresh that will feature Brandy, Ledisi and Sheila E., MC Lyte, Morris Day, Former Members of New Power Generation, among others.
- Saturday night is anchored by Mary J. Blige, Nas, H.E.R. and more, with 25th anniversary celebrations by some of the most influential names in hip-hop, including Big Daddy Kane, Scarface, Slick Rick and more.
- Closing night on Sunday will feature a performance by Maze featuring Frankie Beverly with a special tribute to Frankie Beverly delivered by Anthony Hamilton; Jermaine Dupri’s Atlanta-focused curation with performances by Musiq Soulchild, Da Brat, Lil Jon and Dem Franchize Boyz; Teddy Riley’s Legends of Music curation that includes Pharrell Williams, Timbaland, Teyana Taylor, , Ro James and more; as well as a NOLA-style bounce performance with Mannie Fresh and Big Freedia.
- Each night will be hosted by Loni Love and will feature music by DJ D-Nice.
For information about ticket sales, accommodations and the latest news about the ESSENCE Festival® visit Essence.com/festival. Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of Festival on Facebook.
The ESSENCE Festival is sponsored by Coca-Cola, AT&T, Ford, State Farm and Walmart.
The ESSENCE Festival is produced by ESSENCE Communications, Inc. FOR MEDIA INQUIRIES: Please e-mail firstname.lastname@example.org.
About ESSENCE Communications Inc.
ESSENCE Communications is the number one media, technology and commerce company dedicated to Black women and inspires a global audience of more than 17 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned, technology-driven company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of people of color.